Ability to Reach The Specialized Market
You may think that the Internet isn't a good
place to be for your business. To test your suspicions, get online
and conduct a search on your particular subject of business. You
will find other businesses like yours already there. Since the Web
has several very good search programs, your interest group will be
able to find your Web Site, or unfortunately--- your competitors'.
Which would you rather have it be?
Increase your Professionalism
Your customers will be impressed with your
'forward looking' vision and feel more comfortable about doing
business with you. It will only be a short matter of time before
customers call just to ask where they can get information about your
business operation on the Web.
Imagine customers running
searches for YOUR business activity and YOUR business' own WEB SITE
coming up! Since that person ended up at your web site by
specifically LOOKING for information about YOUR business, you stand
to sell a much higher percentage to them. Additionally, as
consumer confidence about e-commerce increases, they will remember
those busineses they've become familiar with and go back to them for
their on-line purchases.